3 Facebook mistakes and what to do instead

Those of us who use Facebook to market our properties know how successful it can be (if you’re not doing it yet, why not? Let me help!). It’s free and its almost unique in the way that it creates a captive audience of interested potential guests with endless touchpoints– WIN.

But it takes time, and we want to know we’re using that time effectively, to convert our effort into bookings.

So, here’s three mistakes that I see time and time again…

 1. Not asking questions.

You’ve come up with a content plan, written the post, added the location, added a couple of perfect photographs to capture interest…. But then you get no interaction…! When you can, begin posts with a question. Make the question as direct as possible and seek the widest engagement you can. This will mean you gain more comments and, as a result, the post gets shown more widely. Your social media profile should be a community rather than a lecture.

2. Not giving the price

I know some will disagree with me on this but I believe that,  after photos, it’s the single most effective addition to both my posts and my comments on holiday let Facebook groups. If someone is asking for set dates and a set number of guests, just tell them… Reduce the effort required for them to go to look. You know when you’re in a restaurant and there’s no prices on the menu and you think ‘Woah, this is going to be pricey!’. Yep. That.

3. Making it hard

People are inherently lazy and will always take the path of least resistance. Make is easy. Don’t tell them to search for you, or send them to webpage to answer their question or to check availability for their dates: just answer it. Don’t offer a generic comment to a post they’ve invested time and care in; address their needs.

And crucially for ALL of us, don’t respond to posts on holidaying groups if you don’t have availability or what they’re looking for. That’s a sure fire way to not only put them off you, but to put them off booking direct with all of us!

Kay x