How to start an email list

It took me years to get started and I’m still not sure why: a spot of imposter syndrome and not really believing I’m running a grown up business maybe?

It’s relatively little effort for great impact, marketing to people you ALREADY KNOW ARE INTERESTED (I’ve put that in capitals because it’s worth shouting about !). Rather than investing time trying to attract new followers here or with advertising, why not advertise to the people who have already shown they love your place?

Here’s some steps to get cracking with this week:

1. Update your booking form or confirmation messages to include a request for an email address and a request to keep that email for the future (this second part is key for GDPR compliance).

2. Register with the ICO (Information Commissioner’s Office) so that you are able to legally store sensitive data.

3. (Optional) Set up a way of capturing additional emails - could this be a guidebook that forms part of your advertising and requires an email to download? I have mine on Beacons - take a look at The Snug’s here. Could it be a social media competition involving subscribing?

Consider keeping this list of potential interested guests separate from the past guest lists, so that you can target your email content accordingly.

4. Start planning your email newsletters. I’m pretty conservative about it and only do 4-5 a year, and I plan a rough idea of what they’ll include well in advance so that I have some juicy content for each one. What’s that about failing to plan and planning to fail!?

What’s been stopping you? How can we overcome it? I’m here to break down the limitations you’ve set yourself - book a call with me if you know this is for you.

Kay x